Cadbury caves in to consumer power.- no more palm oil in its products in future...

Multi-national chocolate products manufacturer Cadbury caves in to New Zealand public pressure - no more palm oil in its chocolate products in future. Orangatans and other members of the ape family are endangered by palm oil plantations in their native habitat.





28 year-old female orangutan Indra, formerly of Auckland Zoo. Orangutan habitat is threatened by palm oil plantations. Cadbury is to get rid of palm oil from its chocolates after a public outcry from New Zealand consumers.

The firm started using the oil recently as part of a cost-cutting exercise which also saw the 150g and 250g bars shed about 20 per cent of their weight.

Replacing a portion of the cocoa butter ingredient with palm oil raised the ire of consumers, both over the taste and the source. They came under intense competition from local chocolate manufacturer Whittakers who refused to use palm oil in their products.

Environmentalists called for a boycott over concerns palm oil production damaged rainforests. Auckland Zoo pulled Cadbury's products from its shelves because diminishing rainforests threatened orang-utans and Green MP Sue Kedgley urged shoppers to send a message through their selection.

Cadbury New Zealand managing director Matthew Oldham said the decision to bring back the old recipe was a direct response to consumer feedback.

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