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Sunday, August 16, 2009

Cadbury caves in to consumer power.- no more palm oil in its products in future...


Multi-national chocolate products manufacturer Cadbury caves in to New Zealand public pressure - no more palm oil in its chocolate products in future. Orangatans and other members of the ape family are endangered by palm oil plantations in their native habitat.





28 year-old female orangutan Indra, formerly of Auckland Zoo. Orangutan habitat is threatened by palm oil plantations. Cadbury is to get rid of palm oil from its chocolates after a public outcry from New Zealand consumers.

The firm started using the oil recently as part of a cost-cutting exercise which also saw the 150g and 250g bars shed about 20 per cent of their weight.

Replacing a portion of the cocoa butter ingredient with palm oil raised the ire of consumers, both over the taste and the source. They came under intense competition from local chocolate manufacturer Whittakers who refused to use palm oil in their products.

Environmentalists called for a boycott over concerns palm oil production damaged rainforests. Auckland Zoo pulled Cadbury's products from its shelves because diminishing rainforests threatened orang-utans and Green MP Sue Kedgley urged shoppers to send a message through their selection.

Cadbury New Zealand managing director Matthew Oldham said the decision to bring back the old recipe was a direct response to consumer feedback.

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4 Comments:

At August 18, 2009 at 6:31 PM , Anonymous rima said...

I think that monkey (in the photo) is not orangutan. It looks more like female proboscis (which is also live in Kalimantan only, and also threatened by palm oil cultivation)

Are all of cadbury factory all around the world also have this policy?

 
At August 19, 2009 at 9:51 PM , Anonymous Sire said...

Just goes to show where the real power is, it's not the conglomerates who have the power it's the consumers. The problem is getting them together to vote as one.

 
At August 28, 2009 at 8:17 AM , Anonymous Stephen Moore said...

Thirty-square miles of rainforests in Borneo are being destroyed every day to plant giant palm-oil plantations. As the rainforests, disappear wildlife so does wildlife like orang-utans, tigers, bearded pigs, sun bears. All are endangered species.

Rainforests are important for absorbing carbon dioxide as well as sustaining indigenous peoples and endangered wildlife. Peat as well as plant life is important for trapping carbon dioxide. It is a semi-saturated soil which acts as a ‘carbon store’ which release massive amounts of carbon dioxide when it is burnt to make way for palm oil plantations.

 
At August 28, 2009 at 6:02 PM , Blogger Kiwi Riverman's Blogesphere said...

Thanks for your comments friends. The NZ consumers have really given Cadbury a sense of conscience too - they will now source their raw materials from creditable farms too.

 

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